Digital Event Marketing & Social Media Growth

The Challenge

Bring this amazing new walkable, mixed-use neighborhood at Runway Playa Vista to life online and connect local businesses, residents and visitors together to create an active community of collaboration, participation and most importantly — FUN.

The Goals
  • Establish a “brand beacon” – the North Star that makes a brand, messaging, and content unique and memorable
  • Bring that brand vision to life online
Approach

Together with our experiential partner Rendezvous Collective, we created a comprehensive three-pronged approach that mirrored Runway’s North Star:

  1. Live event calendar
  2. Content strategy
  3. Community activation plan

We developed a full dance card of “can’t miss” events and engagements on and offline including:

  • Music Mondays — free live events every Monday for the community to shake and shimmy safely into the night with kids, dogs and DJs
  • Daily, high-value, share-worthy content, including weekly modern cocktail recipes from ingredients available at the Runway Farmer’s Market every Saturday
  • An initiative to collaborate and connect all of the employees of each of our business tenants via meetups and a Facebook group
Results

Within the first few months of activating this initiative together, we saw:

  • 75% increase in social followings on Facebook & Twitter
  • 107% increase in Facebook shares
  • 61% increase in Twitter favorites

These metrics delivered the best outcome of all: over 10,000 visitors attend the first annual Holiday Block Party.

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want results?

Reach out and let us know how we can help. We’ll let you know how we can make it happen.

Digital Event Marketing & Social Media Growth

The Challenge

Bring this amazing new walkable, mixed-use neighborhood at Runway Playa Vista to life online and connect local businesses, residents and visitors together to create an active community of collaboration, participation and most importantly — FUN.

The Goals
  • Establish a “brand beacon” – the North Star that makes a brand, messaging, and content unique and memorable
  • Bring that brand vision to life online
Approach

Together with our experiential partner Rendezvous Collective, we created a comprehensive three-pronged approach that mirrored Runway’s North Star:

  1. Live event calendar
  2. Content strategy
  3. Community activation plan

We developed a full dance card of “can’t miss” events and engagements on and offline including:

  • Music Mondays — free live events every Monday for the community to shake and shimmy safely into the night with kids, dogs and DJs
  • Daily, high-value, share-worthy content, including weekly modern cocktail recipes from ingredients available at the Runway Farmer’s Market every Saturday
  • An initiative to collaborate and connect all of the employees of each of our business tenants via meetups and a Facebook group
Results

Within the first few months of activating this initiative together, we saw:

  • 75% increase in social followings on Facebook & Twitter
  • 107% increase in Facebook shares
  • 61% increase in Twitter favorites

These metrics delivered the best outcome of all: over 10,000 visitors attend the first annual Holiday Block Party.

want results?

Reach out and let us know how we can help. We’ll let you know how we can make it happen.

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